Recognizing the immense potential of this marketing channel, Ogilvy Africa has introduced InfluenceO, an end-to-end solution designed to revolutionize influencer marketing in Africa.

By leveraging cutting-edge technologies and innovative strategies, InfluenceO empowers businesses, brands, and creators to establish authentic partnerships and drive highly impactful marketing campaigns like never before.

Identifying Influential Figures with AI-Powered Precision
One of the key features of InfluenceO is its AI-powered influencer identification capability. By harnessing the power of artificial intelligence, InfluenceO can pinpoint influential figures that perfectly resonate with brands and their target audience.

This ensures an authentic connection, maximizing the effectiveness of influencer marketing efforts. Additionally, the platform also identifies micro and nano influencers who may otherwise go unnoticed, opening up new possibilities for collaboration.

Streamlined Processes for Enhanced Collaboration
InfluenceO streamlines the brand-influencer collaboration process, making it easier for marketers to engage with influencers effectively.

The platform offers streamlined onboarding, contracting, and payment processes, simplifying these crucial steps and ensuring creators are recognized and rewarded reliably.

This efficient approach eliminates communication barriers and enhances the overall efficiency, leading to mutual satisfaction for both brands and influencers.

Integration with Ogilvy’s Proprietary Media Technology
To amplify the impact of influencer marketing campaigns, InfluenceO seamlessly integrates with Ogilvy’s proprietary media technology platform called Feed.

This integration enhances the creative capabilities, provides more effective methods for influencer identification, and facilitates seamless integration with media buying models.

By combining these elements, InfluenceO offers brands a more robust strategy for influencer engagement, ultimately driving better campaign results.

Comprehensive Analytics and Performance Metrics
InfluenceO goes beyond traditional metrics like clicks and engagement rates. It provides clients with comprehensive analytics and performance metrics that delve into conversion rates and long-term changes in brand sentiment.

These valuable insights deliver data on campaign effectiveness, enabling brands to make informed decisions and optimize their influencer marketing strategies.

Supporting Creators across Sub-Saharan Africa
In addition to its technological advancements, InfluenceO reinforces Ogilvy’s commitment to supporting creators across sub-Saharan Africa.

The platform aims to assist content creators in developing their skills, enhancing their profiles, and advancing their careers. By nurturing talent and fostering growth, InfluenceO contributes to the overall development of the content and influence landscape in Africa.

With InfluenceO, Ogilvy Africa brings a comprehensive and innovative solution to the world of influencer marketing in Africa.

By leveraging AI-powered influencer identification, streamlined collaboration processes, integration with Ogilvy’s media technology, and comprehensive analytics, InfluenceO empowers brands and influencers to excel in their marketing campaigns.

The post Unleashing the Power of Influence: Ogilvy Africa Launches InfluenceO for Effective Influencer Marketing in Africa appeared first on Biz Post Daily.

The Index tracks the performance of public companies committed to advancing gender equality in the workplace, and WPP’s inclusion in the 2022 GEI is a recognition of its progress and achievements in policy development, representation and data transparency.

The global standard set by Bloomberg is measured across five pillars: female leadership & talent pipeline; equal pay & gender pay parity; inclusive culture; anti-sexual harassment policies; and pro-women brand.

This year, the GEI threshold was raised and includes a total of 418 best-practice companies from 45 countries and regions, covering a wide range of sectors and industries.

Reacting to the recognition, WPP CEO Mark Read said, “WPP is a people business and our client work directly benefits from having diversity in our teams; different perspectives and backgrounds fuel our creativity and help us connect with consumers. We’re proud of our recognition in the Bloomberg Gender-Equality Index which reflects our continued investment in our people and culture, and our progress in driving greater gender balance throughout the company.”

Bloomberg Foundation Chairman, Peter T. Grauer cited WPP and 417 other companies included in the 2022 GEI for their commitment to transparency and setting a new standard in gender-related data reporting.

“Even though the threshold for inclusion in the GEI has risen, the member list continues to grow. This is a testament that more companies are working to improve upon their gender-related metrics, fostering more opportunity for diverse talent to succeed in their organisations, ” he said.

In Kenya, WPP Scangroup owns nine companies dealing in brand communications, advertising, marketing and public relations.  These include Scanad & JWT, Ogilvy Africa, Squad Digital and MediaCom among others.

The post WPP recognised in Bloomberg Gender-Equality Index for fourth consecutive year appeared first on Biz Post Daily.