The partnership involves branding one of Jambojet’s De Havilland Dash 8-400 aircraft for a period of one year.

“Last year we launched the ‘Now Travel Ready’ campaign to encourage domestic tourism as part of COVID-19 recovery. This partnership with KTB will further drive this conversation in a bid to revive the sector,” said Karanja Ndegwa, Ag. Managing Director, Jambojet.

The move is also part of Jambojet’s recovery strategy where it is looking to diversify its revenue generation through advertising placements.

Domestic tourism accounts for over 70 % of the Travel and Tourism sector in major economies globally. In Kenya, domestic tourists’ bed-night occupancy accounted for more than 50 % of the total bed occupancy from 2015-2018.

KTB CEO Dr Betty Radier lauded the local carrier for having contributed to the growth of tourism by enabling accessibility to tourism destinations in the country.

She said the partnership was among the many ventures the Board has explored with a view to growing the destination tourism offerings.

According to Oxford Economics and global Travel report (2020-2021), domestic and regional travel will dominate the tourism industry in 2021 compared to international tourism. Many destinations are expected to maintain their international travel restrictions for a large part of the year and affordability and safety concerns are also expected to encourage closer-to-home travel.

Jambojet offers various advertising options including the Jambojet website, boarding passes, tray tables, in-flight announcements, in-flight sampling, e-newsletter, headrest covers and flight itinerary branding.

The airline recently launched direct flights from Mombasa to Eldoret and Kisumu, as well as charter services in line with its strategic growth plan.

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The promotion which will run from 2nd January-4th January will see Jambojet sell 2,020 tickets to and from each of its local destinations at the promotional price. The airline flies to five local destinations namely Malindi, Ukunda, Mombasa, Kisumu and Eldoret from its hub in Nairobi.

The tickets will be valid for travel from 6th January to 31st March 2020.

“We are always looking for ways to reward our customers for their loyalty to us and this is one of the ways in which we are able to do this. As we usher in the New Year, we want to assure all our customers that they can continue to fly Jambojet affordably, safely and conveniently,” said Allan Kilavuka, Chief Executive Officer and Managing Director, Jambojet.

Last year, the airline carried similar promotions selling tickets for as low as Kshs.50 to celebrate its fifth year anniversary as it seeks to revolutionalise flying.

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The airline, which recently expanded its fleet with two brand new De Havilland Dash 8 – 400 to cater to their expansion, will be flying once daily from its hub at Jomo Kenyatta International Airport, Nairobi, to Kigali International Airport, Kigali.

Jambojet Managing Director and Chief Executive Officer, Allan Kilavuka, said the airline is taking advantage of the huge opportunity the African market has to offer.

“Today we mark a major milestone in our regional expansion strategy. Our aim is to grow our footprint across the continent while offering a unique product for these markets. We expect that our low-cost model will enable more people to fly affordably, conveniently, and safely,” said Mr. Kilavuka.

The airline is also eyeing South Sudan, Mogadishu, Tanzania, Democratic Republic of Congo, Union of the Comoros and Malawi.

Jambojet currently flies to five local destinations namely Malindi, Ukunda, Mombasa, Kisumu, Eldoret and one regional destination-Entebbe, Uganda – from its hub in Nairobi.

Since inception in 2014, Jambojet, which was, in July 2019, awarded the coveted IATA Operational Safety Audit certification (IOSA), has flown over 3million passengers, 30 percent of whom are first-time flyers.

The airline was also among the 165 aircraft showcased at the just concluded 2019 Dubai Airshow. It’s the only Kenyan operator to ever be showcased at an international airshow.

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