In addition to these design developments, Total Lubricants contributes to the Group’s ambition to become the responsible energy major. “A reduction in the weight of packaging will prevent the emission of 9,500 tons of CO2 equivalent* each year resulting to raw materials savings.

The new Lubricants packaging will be unveiled by the Kenyan long-distance runner and marathon record-holder Eliud Kipchoge who is Total Kenya’s brand partner.

“We have always offered products that are customer centric,” said Olagoke Aluko, Managing Director, Total Kenya PLC. “But today’s consumer needs customized information about products and how to use them, this has led us to innovate and redesign our lubricants packaging by giving them a new shape, color and label. We have achieved our goal, and the results are at par with our lubricant’s performance — in other words, excellent!”

Packages at the forefront of innovation

The Total Lubricants package upgrade is a major step forward incorporating innovative features that reinforce the proven authenticity of Total products.

Consumers can now identify the product they need immediately, with the new color coding: Platinum for top-tier, Silver for mid-tier and Bronze for entry range products. Buyers can zoom in on the product they need by checking the new label, which is much clearer and easier to read.

Unique labels designed to look like a car dashboard

The essential product information curves around the brand name, similar to a car dashboard, displaying the viscosity, manufacturer approvals and a QR code that can be used to confirm the product’s authenticity in a flash. It’s a product label unlike any other and an advancement in relaying information about Total lubricants.

Better ergonomics for an enhanced customer experience

The new packs offer a new design with a more ergonomic handle that makes it easier to carry and a tamper proof cap functionally redesigned to make it easier to fill the oil sump during oil change or oil top up service.

The new packages are being rolled out gradually as from last year December in every Total service station and authorized distributor outlet across the country and beyond.

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The company will also provide a free YouTube bundle on the day of Kipchoge’s race. From 8 AM to 4 PM, all Safaricom customers can stream the race live on their phones at no cost. The bundle will be accessed by dialing *159# upon which a customer will receive a free YouTube bundle, allowing them to stream the entire race at no cost.

“We are honored to renew our commitment with Eliud Kipchoge and to support him as he races against time. As part of our support, we will be empowering any Kenyan across the country to stream the challenge for free, wherever they are, with the advantage of our strong network and wide coverage. For every Kenyan, Kipchoge is a reflection of our resilience and determination as he has taken on challenge after challenge,” said Michael Joseph, CEO, Safaricom.

To rally Kenyans in their support for Kipchoge, Safaricom will enable all its customers to send free messages voicing their support for the athlete during the race by sending a text to 159. The messages will be displayed live on broadcast TV feeds during the race.

Safaricom has also dedicated its iconic M-PESA brand in support of Kipchoge’s superhuman endeavor. Over the next seven days, the company will rebrand M-PESA to “Eliud 1:59” to commemorate the challenge.

“The last few years have seen Kipchoge emerge not only as one of the greatest athletes ever but also as one of the most accomplished people ever. It is a privilege to partner with him on this historic occasion and as an icon, it is only befitting to offer our M-PESA brand in his recognition,” added Michael.

Kipchoge’s partnership with Safaricom dates back to 2017 when the company launched its “Twaweza” brand campaign with the marathoner taking the role of brand ambassador.

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