The Reno13 series aims to redefine the perception of “budget” smartphones by offering features typically reserved for flagship devices. It caters to the digitally native generation’s demand for devices that can keep pace with their dynamic lifestyles, creative pursuits, and social connectivity.

Key Highlights of the OPPO Reno13 Series:

• Accessible AI Innovation: The Reno13 series democratizes access to advanced AI functionalities, previously exclusive to premium smartphones.
• AI Livephoto: This feature leverages sophisticated algorithms to stabilize video capture, mitigating the effects of hand movements and ensuring crisp, fluid motion capture.
• AI Editor: Addressing common photographic challenges, the AI Editor offers a suite of tools to enhance image quality. This includes Reflection Remover, AI Unblur, AI Clarity Enhancer, and AI Eraser 2.0, empowering users to refine their images with ease.
• AI Studio: This suite unlocks creative possibilities, enabling users to transform static photos into dynamic short videos or generate stylized group portraits, fostering artistic expression.
• Unprecedented Durability with IP69 Protection: The Reno13 series boasts IP69 waterproofing and dust protection, enabling users to confidently capture content in diverse environments, including underwater settings (up to 2 meters for 30 minutes). A dedicated underwater mode with independent color tuning and physical button control further enhances the underwater photography experience.
• Extended Battery Life and Rapid Charging: A high-capacity 5,800mAh battery ensures prolonged usage, catering to the demands of a connected lifestyle. The inclusion of 45W SUPERVOOCTM Flash Charge facilitates rapid power replenishment, minimizing downtime.
• Optimized Gaming Performance: The Reno13 series integrates a Snapdragon® 6 Gen 1 Mobile Platform and AI HyperBoost technology to deliver a smooth and responsive gaming experience. An ultra-large VC cooling system maintains optimal device temperature during intensive gaming sessions.
• Aesthetic Design: Available in Plum Purple, Graphite Grey, and Skyline Blue, the Reno13 series features a contemporary design that reflects the style-conscious preferences of its target audience.

Additional Notable Features:

• Cross-Platform Compatibility: The Reno13 series supports seamless sharing of AI Livephotos with iOS devices, enhancing interconnectivity across platforms.
• Immersive Audio Experience: Dual Stereo Speakers deliver 3D surround sound, while 300% Ultra Volume Mode amplifies audio output for enhanced clarity in noisy environments.

Availability and Pricing:

The Reno13 series will be available nationwide from March 1st, with a starting price of 37,999 Ksh. Promotional offers, including Neckband Headphones, a One Year Screen Protection Plan, and a One Year Liquid Protection Plan, will be available to early adopters.

By democratizing access to advanced AI capabilities and incorporating robust protection against environmental elements, OPPO aims to empower users to capture, create, and connect with confidence.

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AI has been a part of the global zeitgeist ever since it was thrust into the limelight by tech companies releasing free and public versions of generative AI platforms. The entire world was suddenly awake to the realm of creative possibilities they now had access to thanks to Artificial Intelligence.

Soon after, every industry began using AI as a buzzword, promising the sun, moon and stars, by having their products be AI-powered. This included everything from toothbrushes to garage doors that operate with the power of machine learning and artificial intelligence.

However, in the home electronics industry, we were keeping step with the big AI companies from the start, developing home appliance products that have actual artificial intelligence integration in ways that solve real world problems and provide actual conveniences to customers.

We’ve been plugging away diligently developing solutions that help us better understand and empathize with our customers to provide them with the holistic and integrated experiences that allow them to seamlessly connect their devices with their lives.

The concept of “Affectionate Intelligence” is revolutionizing the conventional understanding of AI by focusing on its potential to transform the customer experience paradigm. It is an innovative approach that leverages AI technology to better understand users, delivering more personalized and differentiated experiences. The idea is to seamlessly integrate AI into physical living spaces, transforming them into environments where holistic experiences materialize.

In these spaces, devices and services come together to create entirely new customer experiences. This vision is realized through three fundamental elements: connected devices, capable AI agents, and integrated services.

The first element, connected devices serve as the primary touchpoints for AI, allowing users to interact with technology in intuitive ways. Through collaborative efforts bringing together the services of smart home solutions providers, we are ensuring that homes are more integrated than ever before.

Secondly, AI agents combine the power of generative AI built on large language models with real-time spatial sensing and insights into customers lifestyle patterns. This allows them to understand customers’ contexts in real time, coordinate devices and services, and provide a more personalized user experience.

For instance, an AI agent can adjust TV’s brightness, colour and sound settings based on the user’s mood or activity, creating a more immersive and enjoyable environment.

One of the key advantages of AI agents is being able to protect personal data while delivering personalized services. This balance between personalization and privacy is crucial to building trust and ensuring users feel comfortable with the technology that surrounds them.

Thirdly, the integrated services are crucial. The data sets being collected through connected devices, and the response of AI agents to user requirements need to be in sync. For customers, the AI-powered services need not intrude on their lives, but rather enhance them. This calls for careful design, testing, and iteration – based on real-time and real-world data – to create and constantly improve products that not only fit their lifestyles but also enhance their experience when handling day-to-day tasks like cooking and laundry.

The integration of AI into homes is transforming daily lives, making it smarter and more intuitive to interact with home appliances. As AI continues to evolve, its potential to revolutionize the way we live and interact with technology is more apparent. By focusing on empathetic and personalized services, AI is not just enhancing convenience but also enriching overall quality of life.

Affectionate Intelligence, as envisioned by LG, promises a world where technology seamlessly integrates into lives creating environments that are deeply attuned to users’ needs and preferences. As we explore the possibilities of AI, one thing is certain: daily life will never be the same again.

Ms. Kariuki is LG Electronics East Africa Head of Marketing.

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OPPO Kenya has announced the upcoming launch of its highly anticipated Reno13 series on February 28th, 2025. Get ready to experience a smartphone that seamlessly blends cutting-edge AI photography with a stunning, nature-inspired design.

The Reno13 series will be available in two variants: the Reno13 F 5G and the Reno13 F, each coming in two stylish color options.

A Design Inspired by Nature

The Reno13 series draws inspiration from the delicate beauty of butterfly wings. OPPO’s innovative “Butterfly Shadow” design, created using advanced laser grayscale direct writing technology, produces a dynamic visual effect on the back cover that shifts and changes with the light, giving the phone a sense of movement and vitality. The blend of matte and glossy finishes further enhances the premium look and feel.

Durability Meets Style

OPPO understands that a beautiful phone should also be built to last. The Reno13 series features Corning Gorilla Glass 7i for enhanced screen protection and OPPO’s Sponge Bionic Cushioning to safeguard against accidental drops.

With an IP69 rating, the Reno13 series is resistant to dust, water immersion, and even high-pressure water jets, making it the perfect companion for any adventure.

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Both devices are set to debut on February 20, 2025, in China, with a global release expected shortly after. This should have Kenyans excited about the possibility of finally getting their hands on a premium OPPO smartwatch.

The OPPO Watch X2 is generating significant buzz, particularly due to its impressive features and sleek design. It boasts a round OLED display encased in a titanium bezel, giving it a premium and durable look. The watch will be available in three stylish colors: Silver, Blue, and Black.

Beyond its aesthetics, the OPPO Watch X2 is packed with health-focused features, including ECG tracking, hypertension risk reminders, and wrist temperature mapping. It also supports eSIM functionality, GPS, and NFC, ensuring seamless connectivity. With a 648mAh battery, the watch promises extended usage time and comes with an IP68 rating for water and dust resistance.

While the OPPO Watch X2 is expected to be released as the OnePlus Watch 3 in some markets, it’s important to note that OnePlus devices have historically not been available in Kenya. Therefore, the focus for Kenyan consumers will be on the OPPO Watch X2 itself.

While OPPO watches haven’t been officially unveiled in the Kenyan market before, there’s growing optimism that the Watch X2 could mark a change.

Kenya has a burgeoning number of health-conscious individuals who are increasingly embracing wearable technology.

An affordably priced smartwatch with premium features like the OPPO Watch X2 could find a receptive market in the country. The availability of OPPO smartphones in Kenya makes the prospect of the Watch X2 even more promising.

The OPPO Watch X2 has the potential to disrupt the Kenyan smartwatch market with its blend of style, functionality, and potential affordability.

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Influencers engaged for the Reno12 campaign recently voiced complaints about delayed payments. OPPO Kenya acknowledged these concerns and explained that they partnered with AIfluence, an influencer marketing agency, to manage the campaign, including handling contracts and payments.

OPPO Kenya states that they fulfilled their financial obligations to AIfluence, disbursing both the initial 50% and the final 50% payment upon completion of the campaign deliverables.

As stated in their official statement on the issue, “Following our contractual agreement with AIfluence, OPPO Kenya made an initial 50% down payment to the agency to facilitate the influencers and remitted the final 50% payment upon completion of work, which was done on the 25th of October 2024.”

The core of the issue, as explained by OPPO Kenya, lies in the contractual agreements. The influencers signed contracts directly with AIfluence, not OPPO Kenya.

“It is important to note that all influencers in this campaign signed direct contracts with the agency and not OPPO Kenya,” the press release confirms. While this clarifies OPPO Kenya’s legal position, the company expressed empathy for the affected influencers and emphasized their commitment to resolving the situation. “However, we deeply empathize with the affected influencers,” the statement reads.

Despite the separate contractual agreements, OPPO Kenya has taken several steps to address the influencers’ concerns. They have offered legal assistance, including covering legal costs, to any influencer wishing to pursue legal action against AIfluence.

“OPPO Kenya has, however, offered legal assistance, including covering legal costs, to the affected influencers as they seek legal action against the agency for lack of compensation, of which none of them has taken up this offer,” the press release states.

Furthermore, OPPO Kenya has initiated legal action against AIfluence for defamation and brand harm. “Additionally, OPPO Kenya has taken legal action against AIfluence on grounds of defamation and brand harm caused by the agency’s failure to fulfill their payment obligation to the affected influencers,” the press release explains.

This action stems from AIfluence’s failure to fulfill its payment obligations to the influencers, which has negatively impacted OPPO Kenya’s reputation.  “OPPO Kenya does not condone the current frustrations that the influencers engaged in the Reno12 series campaign are going through,” the company states.

OPPO Kenya’s response highlights the complexities of influencer marketing and the potential challenges that can arise even when working with established agencies. While the company fulfilled its contractual obligations to the agency, the subsequent payment issues faced by the influencers have prompted them to take both supportive and protective measures.

This situation serves as a reminder of the importance of clear contractual agreements, due diligence in agency selection, and proactive communication in influencer marketing campaigns.

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Key Features of the Find X8 Series:

• Ultra-Zoom Camera System: Powered by Hasselblad’s expertise, the Find X8 series boasts an advanced camera system with AI Telescope Zoom, enabling users to capture stunning images from incredible distances.
• Lightning-Fast Performance: Equipped with the latest MediaTek Dimensity 9400 processor, the Find X8 series delivers smooth and efficient performance for all tasks.
• Long-lasting Battery: The series features a high-capacity battery that, combined with intelligent power management, ensures all-day usage.
• Sleek and Stylish Design: The Find X8 series is not just powerful; it’s also beautiful. With its slim profile and premium materials, it’s a pleasure to hold and use.
• ColorOS 15: The latest version of OPPO’s custom Android skin, ColorOS 15, offers a smooth, intuitive, and personalized user experience.

OPPO’s Kenyan representatives have indicated that the Find X8 series will be available in the Kenyan market too, but details are still scanty on whether they will have a local launch or when the devices will hit the shelves.

“We are excited to introduce the Find X8 series to the Kenyan market,” said Fredrique Achieng, PR Manager OPPO Kenya. “This series represents the pinnacle of smartphone technology, and we believe it will be a game-changer for our customers.”

As the smartphone industry continues to evolve, OPPO’s Find X8 series sets a new standard for innovation and performance. With its impressive features and sleek design, it’s poised to captivate tech enthusiasts and consumers alike.

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What is MoE, and Why is it Important?

The MoE architecture is a complex neural network model that dynamically selects and activates specialized sub-models, or “experts,” to handle specific tasks. This approach offers several advantages:

• Enhanced Efficiency: By focusing computational resources on the most relevant tasks, MoE significantly improves processing speed and reduces energy consumption.
• Improved Performance: MoE empowers devices to handle more complex AI tasks, leading to faster response times and a smoother user experience.
• Enhanced Privacy: With more AI processing happening on-device, sensitive data remains secure and private.

OPPO’s Vision for the Future of AI

OPPO’s implementation of on-device MoE is a testament to the company’s commitment to AI innovation. By making advanced AI capabilities accessible to a wider range of devices, OPPO is driving the industry forward.

As AI technology continues to evolve, OPPO remains at the forefront, investing heavily in research and development. The company’s AI Center, established in 2024, is dedicated to pushing the boundaries of AI and delivering cutting-edge solutions to users worldwide.

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