The PricewaterhouseCoopers (PwC) Entertainment & Media (E&A) Outlook report forecasts that the combined value of traditional TV and home video will reach USD 430 million (Sh63.25 billion) in 2026, reflecting a growth of USD 12 million (Sh1.77 billion) from this year’s USD 418 million (Sh61.49 billion).

Nonetheless, the report anticipates that internet advertising will rapidly gain ground and is poised to bridge the gap, reaching USD 429 million (Sh63.11 billion) by 2026.

It suggests that by this time, the margin between traditional TV and home video and internet advertising will narrow to just USD 1.2 million, paving the way for internet advertising to claim the top spot in subsequent years.

In addition, the report predicts a significant shift in advertising trends, with music and radio (valued at Sh21.48 billion) surpassing newspapers and consumer magazines (valued at Sh21.33 billion) in advertising space by 2023. It also foresees video games outperforming newspapers and consumer magazines in the same year.

Despite these shifts, the report underscores that internet access will continue to be the largest segment in Kenya’s E&M market throughout the forecast period.

The growth of the video game sector in Africa, particularly in Nigeria, Kenya, and South Africa, can be attributed to Africa’s youthful and tech-savvy population.

Remarkably, 40% of South Africa’s population engages in gaming, while Nigeria and Kenya follow closely with 23% and 22%, respectively. Notably, the majority of gamers in African markets prefer mobile devices for their gaming experiences.

Furthermore, the report outlines a promising future for the Entertainment and Media (E&M) industry in Africa, highlighting the potential of the metaverse and non-fungible tokens (NFTs).

According to Meta, the metaverse has the potential to make substantial contributions to the economies of Sub-Saharan African countries like Nigeria and Kenya, with estimates suggesting it could generate approximately USD 40 billion (Sh5.8 trillion) in economic activity.

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Additionally, the series’ first group of presenters have been announced. Mysha Hodson (13), Marita Lucas (12), Shanah Manjeru (14), Railey Mwai (10) and Adarsh Nagda (12) will serve as studio and Nairobi based hosts for the show. Casting is currently under way for field presenters who will present segments in other regions of Kenya, Nigeria, Rwanda, South Africa and Tanzania.

National Geographic Kids Africa is a collaborative effort to celebrate the environment and raise awareness of conservation and associated issues through a factual entertainment programme for children. The project aims to inspire and promote positive behaviours among its audiences to protect the world in which they live, through engendering a deeper understanding of their environments.

The 26-part television series will be shot primarily in East Africa with additional filming in West and Southern Africa. The series will be produced by The Walt Disney Company with White Rhino Films as the production partner. White Rhino Films is a youthful, creative and vibrant production company, based in Kenya with a passion for crafting quality and engaging stories.

Implementation partner WildlifeDirect will collaborate on research and creative approaches for the series, as well spearhead associated community outreach projects across East Africa, aiming to encourage learners from 200 schools to make a lasting impact on the conservation of species-rich landscapes. By investing in knowledge and skills, through tools such as conservation hubs, educational resources, bespoke educator training, professional exchanges and more, the outreach program aims to develop a passionate community of young explorers with the fascination and desire to protect their continent and their world.

The series will air across Africa on both National Geographic Wild and Disney Channel, late in 2022, with engaging digital extensions on social media platforms that will allow viewers to further explore topics addressed in the series.

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Showmax bundles the best of African and international entertainment with Live Sports from SuperSport. Customers will be offered data deals bundled with a 60-day Showmax subscription instead of the usual 30-day subscription in this partnership. Customers will choose from two mobile bundles:

• Showmax Mobile (60 days) + 1GB Safaricom data for KES 389
• Showmax Pro Mobile (60 days) + 3GB Safaricom data for KES 1299

This deal is valid from 1 February to 31 March 2022 and is exclusive to Safaricom customers.

As part of its local-first strategy, Showmax tailors the content, apps, packages and partnerships to what is most important to subscribers in different countries.

“We’re always looking at ways to make it easier for fans to watch Showmax,” says Nathan Hanley, Chief Expansion Officer – MultiChoice Connected Video. “Our partnership with Safaricom gives our customers the convenience of a single payment for both entertainment and data to make streaming quick and easy while giving them an extra 30 days of watching,” he added.

This bundled deal with Safaricom makes it easier for Kenyan streaming fans to pay for Showmax and data via M-Pesa in one go.

“As a digital-first company, we want to avail affordable devices and data bundles and leverage our extensive 4G coverage to enable Kenyans to access a new world of content from the comfort of their phones. Through this partnership, our customers can now enjoy their favourite shows on Showmax using bundles that provide value and convenience,” said Peter Ndegwa, CEO – Safaricom PLC.

Showmax recently launched the local Original drama series, Single Kiasi, starring Gathoni Mutua, Minne Kariuki and Faith Kibathi as three friends navigating life and love in Nairobi. This comes hot on the heels of Showmax’s first Original Film in Kenya, Baba Twins, a comedy-drama about a young couple who suddenly find themselves expecting, as well as a second season of the Showmax Original and Kalasha Award-winning Crime and Justice, a co-production with Canal+.

Showmax includes popular Kenyan content, like the latest seasons of Kina, Njoro Wa Uba and Selina, and famous drama sets in Kenya’s tumultuous music industry produced by Enos Olik popular local reality shows This Love and Sol Family.

International shows feature the best of HBO, like Succession and Insecure. Kids’ favourites include Paw Patrol, Henry Danger and DC Super Hero Girls, first on Showmax. Hollywood blockbusters include Wonder Woman 1984, Miss Juneteenth, and the new Guy Ritchie movie Wrath of Man.

Showmax Pro features the AFCON tournament and the English Premier League, Serie A and La Liga matches, plus a wide range of live sport from SuperSport, including the Winter Olympics, pro boxing, international marathons and IAAF athletics on top of the entire Showmax entertainment catalogue.

How a customer can access this service

1. Visit www.showmax.com/safaricom or dial *544*20# and select Showmax
2. Select either a Showmax Mobile (2 months) + 1GB data or Showmax Pro Mobile (2 months) + 3GB data
3. Create an account or sign in using your email address and password
4. Enter your Safaricom mobile phone number and click on next.
5. Enter your M-Pesa PIN on your phone to approve your payment
6. You will receive an SMS confirming payment
7. Start watching

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The free plan will allow people in Kenya to access most of Netflix’s shows and films ads-free with personalised recommendations and parental controls.

“At Netflix, we want everyone to be able to enjoy the suspense of Blood & Water, the romance of Bridgerton, and the adventure of Army of the Dead. Now we’re giving audiences in Kenya the chance to experience these stories for themselves — completely free of charge, “ says Cathy Conk, Netflix’s Director of Product Innovation.

She adds, “If you’ve never watched Netflix before — this is a great way to experience our service. We hope it’s a great match and that many of the people who try our free plan love Netflix so much that over time they upgrade to a full, paid subscription so you can enjoy our full catalogue on your TV or laptop as well.”

To sign-up for the service, subscribers will simply be required to enter their email address, confirm they are 18 years or over and create a password. They will then enjoy the personalised recommendations, parental controls, and create multiple profiles (including Kids). To enjoy our full catalogue on multiple devices, members will need to upgrade to one of our paid plans.

Some of the popular shows that will be on offer will include the highly-anticipated upcoming new season of Blood & Water which premieres globally on 24 September, the newly-released Nigeria series, King of Boys: Return of the King and the new season of the much-loved Money Heist, amongst others.

Recently, Netflix launched a mobile-only plan in Kenya at Kshs. 300 alongside the Basic plan (Kshs. 700), Value Plan (Kshs. 1 100 ) and Premium plan (Kshs. 1 450). Download the Netflix app to your android phone today and sign-up/login and start watching Netflix for free in Kenya!

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I realize that I spend a considerable amount of time each day listening to podcasts on various platforms. It’s at time quite a strenuous job figuring out what you want to listen to.

To make this a little easier, each week I will be sharing a podcast I liked and information on where to get it from. You may use this segment to figure out what to listen to.

To kick us off is BBC’s ‘Death in Ice Valley.’

This is a story of a woman popularly referred to as ‘the Isdal woman.’ The podcast is produced by BBC and NRK (Norwegian Public Broadcaster).

“Some people take their secrets with them when they die, and some graves hold more secrets than others…” so begins the chilling narration that takes us back to 1970 when the remains of a badly burnt unidentified woman were found in a remote spot, Isdal (Ice Valley), near Bergen in Norway.

Her body is surrounded by small artefacts: a watch, some drinking bottles, expensive jewellery. All these items have had their identifying characteristics removed, and there are no labels on the woman’s clothes.

Initially, the police reported the case as suicide, but more evidence perhaps point to espionage activity.

Norwegian journalist Marit Higraff and Neil McCarthy for the BBC, investigate who the woman was, where did she come from and what was she doing in Norway? Is someone somewhere missing her?

This real cold case allows listeners to provide witness evidence.

The podcast itself is beautifully atmospheric: doomy music with a wailing female vocal gives it an unsettling tone, and the sound of pattering rain in the first episode is used to great effect.

It’s a headphone experience; immersive storytelling. This is a mystery, told in the clue-by-clue manner of an Agatha Christie novel.

Will McCarthy and Higraff solve this 50-year-old mystery? Will we find out who the woman was, what she was doing in Norway, Who killed her and why?

Each week, a new episode is released on BBC Sounds (you can download it from Google Play), you can also listen to them on the BBC website. You can also find it on Spotify and Apple Podcasts.

It’s currently on Episode 12.

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The tournament is a new addition to the BLAZE Be Your Own Boss (BYOB) empowerment and mentorship platform and targets both casual and avid gamers across the country.

“People from all over the world are making a living out professional gaming, which is why we have introduced an e-sports Tournament, to affirm to the youth that you can commercialize whatever skills and talents you have. Our commitment is to support the youth in their journey to economic empowerment, however unconventional it may be,” said Michael Joseph, Safaricom CEO.

The e-sports tournament will consist of FIFA 19 and Tekken 7 knockouts running on Play Station 4 and will be broken down into 10 grassroots knockouts and 5 regional finals. At least 64 players will enter at each knockout round, which will happen the week of every BLAZE BYOB Summit.

The regional finals will happen at the regional creation camps where champions from the knockouts will battle it out for the regional title and prize money.

A total of KES 100,000 is up for grabs in each region with winners taking home KES 50,000 second position KES 30,000 and third position KES 20,000.

In addition to the tournament, the gaming session will have gaming mentors such as Brian Diang’a alias Beast, who will speak on their journey to becoming professional gamers and share knowledge and opportunities in the gaming world. They will also advice aspiring gamers on what they need to do to be part of the eSports movement.

“Sports is one of the major events that define Kenyan culture. With the introduction of the BLAZE e-sports tournament, we want to provide a platform for our youth hone their talents talent and possibly earn a living from it,” said Mr. Joseph.

The partnership between BLAZE and Pro Series Gaming will see PSG manage the running of the tournament, while Standard Group comes on board as the tournament’s official media partner.

BLAZE is a sub-brand of Safaricom and was created to give youth aged 26 years and below products, services, and benefits tailored specifically to meet their everyday needs. A first of its kind platform in Kenya, East, and Central Africa, BLAZE was founded on what Kenyan youth say is most important to them: freedom, empowerment and the journey to self-discovery, ultimately leading to success.

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After financial thrillers that took the world by storm through exposing cut-throat business tactics going on in Wall Street through movies such as Wolf of Wall Street, Equity shows that money is actually not a “dirty word” to women and that they can actually pull equal if not bigger strings to get it and enjoy everything that comes with it.

It’s been described as a ” shrewd tale about women on Wall Street and the glass ceiling, corruption and back-stabbings they face from their male co-workers and one another.”

The movie stars Anna Gunn who also starred in the TV series Breaking Bad. The main casts in the film are also women with men only playing secondary roles. Other casts include Alysia Reiner & Sarah Megan Thomas. The screenplay is by Ammy Fox.

The post MOVIE REVIEW: Equity is “banking” on women appeared first on Biz Post Daily.

TV hosting though might be a little too ambitious for her at the moment. Not that I can do it better but to replace someone of Sheilah Mwanyiga’s calibre on TV you got to bring more than your uptown swag which I must say she has. Sheilah had her way of connecting with her audience…she had this natural charm and charisma that could endear her to a 58 year old woman like my mother and still make a 14 year old love her show…things Joey needs to work on.

Her reception has been what I would call “lukewarm” if the comments on social media are anything to go by.

Valentine Lihanda says: “Nothing against #joey bt #sheila was so much better #tpf6” on twitter and Roy Kohodha also had this to say:” #SheilaMwanyiga needs to get back on #tpf6 ASAP #JoyMuthengi is so boring…” and there are so much more just follow #TPF6 on twitter.

My facebook friend Polite Sweetness had this to say : “Joy doesn’t Mek TPF fun Kama Sheila…” and somebody else commented: “truth be told #joy is atotal bore period” …. She must have been so boring that they din’t notice how to correctly spell her name which is Joey (pronounced as jo~wi) anyway I din’t watch the show.

Joey also hosted the Snap Miss World Kenya in 2012 replacing Ingred Awuor who hosted the competitions initial shows. Ingred Awuor is a Supermodel from Kisumu and owns Blackdust Modeling Management. 

If you don’t watch TPF like me coz of Churchil Live but you still want to catch up with what’s going on on the show make sure you follow Jemalito’s blog…she did a good thing with BBA The Chase and now she is on TPF’s case. Click here to read her blog. Did I say she is my cuzo? Now you know.

For now it’s Joey and let’s pray we grow to love her…all the best girl!! Apart from hosting Radio and TV shows, Joey is also a poet, musician and writer. Click here to read her blog, Joey’s Factory. She is sister to gospel artist “Holy Dave.”

Kisumu is celebrating the life and times of Nelson Mandela through a musical concert that features East Africa’s Jazz Maestro Eddie Grey, Hey Z and Kisumu’s Afro-fusion artist Xoul Afrique…Newest kid on the block Charlie wuod Awendo will also take the stage with Ohangla tunes. Read more here.

If you enjoyed reading this then you probably will enjoy reading “Secrets to dating older women” Click here to read that and if you want to know “Why men cheat on the women they love” click here.

            Follow me on Twitter @IamOminde and Follow @Jemalito to know wassup on TPF6

This post is powered by Erastus Ngura Odhiambo-Ediot , Latitude Group, Latitude Lounge and Latitude Lounge Kisumu.

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I really did not intend to write about the whole #someoneTellCNN drama as I had already said all I felt was important on twitter and left blogging about that topic to armatures looking for cheap publicity.

Now I don’t consider Larry Madowo an armature blogger, despite the fact that I tend to believe that he is on the payroll of some companies he gives flowery coverage on his blog and at times even on air like Safaricom but that is story for another day.

Yesterday Larry engaged #KOT (Kenyans on Twitter) with a spirited defense of CNN’s coverage of the Saturday grenade attack at Machakos Bus Station saying that the burner used was appropriate in that context. Now for those who do not know anything about this topic; while reporting on the said development CNN used a banner that said “Violence Breaks Out in Kenya”.

The use of that banner enraged #KOT and soon #someoneTellCNN and #CNNapologize were trending at No.1 and 2 respectively world wide as Kenyans demanded an apology for a wrong depiction of their country by the international news channel.

In his unsolicited defense of CNN, Larry Madowo decided to take us back to journalism school (which I left three years ago) with lectures on the definition of violence according to wikipedia and a further lecture on writing headlines.

“Violence is defined by the World Health Organization as the intentional use of physical force or power, threatened or actual, against oneself, another person, or against a group or community, that either results in or has a high likelihood of resulting in injury, death, psychological harm, maldevelopment or deprivation.This definition associates intentionality with the committing of the act itself, irrespective of the outcome it produces.”

In his argument CNN were justified to use the term “violence” as per the dictionary meaning which I believe if looked at in Isolation as Larry did would actually be okay. Having said that, I also remember passing my news writing class (don’t ask my grade) and learning a thing or two about writing news headlines (for both electronic and print media).

According to my little knowledge of English (which again I must say is beyond the average Kenyan), “Violence breaks out in Kenya” would mean that there were several acts of violence in different Kenyan towns as much as the grenade attack in itself was an act of violence. To me the headline portrayed the whole of Kenya as an unsafe place which was not the case!

My question to Larry (include David McKenzie and his editors) is: could there have been better headlines? For example: “Violence in Nairobi” (that is if the word violence was so appealing to them) thereby restricting the event to the actual place it took place. I tend to think that there were even better headlines for that development that did not involve use of the term “violence” e.g Grenade goes off in Nairobi, Terror attack in Nairobi and so on. The latter examples portray Kenya as a victim of violent acts of extremists which was the case as opposed to the headline used on air by CNN.

He went on to say that CNN were justified in the use of that term and that is why their editors did not apologize despite the numerous angry tweets which got their attention. If that were true like he claims, them why was the video withdrawn from CNN website? The only reason why CNN did not run an on-air apology (according to me) was the apparent damage that such an apology would cause to their credibility.

Anyway I get it, Larry Madowo has grown larger than the Kenyan media market and most probably this was his way of applying for an anchoring job at CNN by licking their dirty boots and dancing to the tune of white superiority.

What #KOT were demanding was fair reporting on African affairs and that was something commendable. I loved the patriotism I saw on the tweets. People asking tough questions like: why dint CNN report it as violence when a teenager shot dead several schoolmates in the US, why wasn’t the recent shooting of 16 Afghan women and children by a US soldier reported as violence, why did CNN report the 9/11 incident as terrorist attack and not violence in US?

Here is a link to Larry Madowo’s post

The post How Larry Madowo got it all wrong about #someoneTellCNN appeared first on Biz Post Daily.