This unique phone incorporates moon phase colour-changing technology, seamlessly blending Mr. Doodle’s distinctive graffiti artwork with the CAMON 20’s distinctive 3D design.

By day, the back cover absorbs ambient light, and by night, it emits a luminous fluorescence, showcasing Mr. Doodle’s graffiti creations.

The CAMON 20 Series Mr Doodle Edition is a fashion statement during daylight hours and a captivating spectacle at night, seamlessly uniting the worlds of fashion and art.

Mr Doodle, also known as Sam Cox, a UK-based artist, has been enamoured with graffiti since the tender age of two, initially doodling on furniture and eventually transforming his bedroom into a canvas.

His signature mantra is “leave no corner undoodled,” and he relentlessly fills every available space with his artistry. His expansive doodle art installations have garnered over 36 million online views, propelling him to internet stardom.

For him, anything can serve as a canvas, and he aspires to one day adorn the moon with his doodles. With millions of Instagram followers and collaborations with renowned fashion brands like Adidas and Fendi, he now releases co-branded fashion products, solidifying his status as a leading millennial art trailblazer.

“TECNO CAMON series has consistently embraced the fusion of art and groundbreaking technology, pushing boundaries and delivering products that are both artistic and high-tech,” remarked Mr. Jack Guo, General Manager of TECNO.

“This aligns perfectly with Mr Doodle’s creative ethos of leaving no blank canvas untouched. We hope that the masterpiece resulting from the collaboration between TECNO and Mr Doodle will provide users with an innovative experience. TECNO also aspires to inspire individuals to embrace Mr Doodle’s creative spirit, express their fashion attitude, and capture extraordinary moments without leaving any canvas blank.”

Building on the industry-first CAMON PUZZLE deconstructionist design of the TECNO CAMON 20 series, the TECNO CAMON 20 Mr Doodle Edition features a 3D PGI material for its back cover, utilizing a 3D diamond cutting technique that imparts a captivating three-dimensional effect, reflecting light from diverse angles and producing a dazzling diamond-like shimmer.

Furthermore, the moon phase color-changing technology in the TECNO CAMON 20 Mr Doodle Edition refracts light from its diamond-like surface in dark settings, revealing Mr Doodle’s graffiti art.

The device also comes with Mr Doodle’s distinctive graffiti-style customized wallpaper, AR SHOT, and AOD features, offering users delightful surprises beyond aesthetics.

Collaborating with TECNO on the CAMON 20 Series Mr Doodle Edition was an exhilarating experience for Mr Doodle.

He said, “I’m constantly seeking new avenues to breathe life into my designs and spread joy through my work. TECNO’s philosophy of merging the realms of art, innovation, and technology with contemporary, stylish designs is incredibly inspiring.

“Guided by this shared vision, I set my hand to the joyful work, infusing my trademark flowing lines, cheerful characters, and abstract intricacies, all while keeping technology as a central theme. It’s truly exhilarating to witness the beauty of graffiti art reaching a wider audience through TECNO’s innovative product,” concluded Mr. Doodle.

The TECNO CAMON 20 Series Mr Doodle Edition exemplifies TECNO’s aspiration to push the boundaries of both artistic and technological frontiers.

Through relentless innovation, the series not only boasts a unique design but also delivers advanced, professional photography capabilities and an exceptional user experience.

Empowering users to capture precious moments with exceptional clarity, the TECNO CAMON 20 Series Mr Doodle Edition features Sensor-Shift OIS Anti-shaking Technology and a 50MP RGBW Ultra-Sensitive Sensor for impeccable portraits even in low-light conditions.

The TECNO CAMON 20 Series Mr Doodle Edition comprises the CAMON 20 Premier 5G Mr Doodle Edition, CAMON 20 Pro 5G Mr Doodle Edition, and CAMON 20 Pro Mr Doodle Edition.

These editions, adorned with Mr Doodle’s iconic artwork, will retail at a recommended price of Kshs. 28,499 for the CAMON 20, Kshs. 35,499 for the CAMON 20 Pro, Kshs. 44,999 for the CAMON 20 Pro 5G, and Kshs. 61,999 for the CAMON 20 Premier 5G edition. All these devices will be available in stores starting from September 20, 2023.

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The ”portrait expert” is the latest addition to the leading global smartphone provider and is set to be launched on October 25th, 2022, in which a collaboration campaign featuring the two stars will be showcased.

“The modern mobile device users lead fascinating, fast and exciting lives, at Oppo we see the beauty in this and want to enable our consumers to capture these moments,” said Frederique Achieng, PR  Manager, Oppo Kenya.

The two O-Stars have an exclusive partnership deal with OPPO which will see them break down and spread the influence of the Reno8 series, which is a masterpiece in all its key functionalities, such as the camera power and battery life.

Stylishness has been ingrained in the DNA of the OPPO Reno series since its inception, and the new Reno8 series continues to embody the spirit.

With a commitment to providing its customers with a true premium smartphone experience, this partnership could not come at a better time.

The brand is excited to have these two dynamic and stylish stars join our journey to delivering a top-notch experience to our consumers.

Both Sarah and Willy have always invoked authenticity and style in their respective careers. Choosing them as the brand ambassadors of choice seeks to resonate these two characters widely among OPPO’s users.

Flagship Design Aesthetics

As a leading smartphone provider, OPPO believes in the integration of technology and product design as a core need for its users.

This is no different from the all-new Reno8 series, bringing a brand-new streamlined unibody design and a shimmering colour finish, which once again lights a new path for smartphone design.

With design elements such as the use of polycarbonate back and frame, the Reno8 5G will be one of the most lightweight mid-range smartphones, weighing 179g and measuring 7.67mm in thickness and 179g in weight, easily making it ideal for daily use.

In order to enhance both the visual and physical user experience on the Reno8 series, Oppo decided to pioneer an ergonomic design that provides a genuinely instinctive handheld and visual sensation.

After observing how users hold and interact with their phones, Reno designers decided to take the camera module and the area between the camera module and the back cover as the focus for this ergonomic design, ultimately leading to the chic, streamlined unibody design of the Reno8.

A new line of Reno8 smartphones is scheduled to be unveiled in Nairobi on Tuesday, October 25, 2022. OPPO will soon announce further details of their new line, the Reno Series, such as specs and pricing, in this much-anticipated launch.

The post Meet the Fresh Faces of the OPPO Reno8 in Kenya appeared first on Biz Post Daily.

Fusing world-class automobile design and luxurious touches with SPARK’s trendy design language, the Sport Edition creates a distinct icon of the young and their culture, allowing them to express their aspiration for passion, speed and style.

Peter Shi, Brand Manager, TECNO Mobile Kenya, said “We are so excited to introduce the SPARK 9 Pro Sport Edition as we continue to reinforce TECNO’s commitment to exploring more possibilities in the fusion of technology, innovation, and design.

We are also proud to be affiliated to a world-renowned company such as design works- A BMW Group Company.”

On his part, Andre De Salis, Creative Director, Industrial Design at Designworks, said “Working together with a company like TECNO is inspiring, as it gives us the opportunity to focus on another user experience – the smartphone. While there is a difference in scale, something smartphones and cars have in common is that they are extremely personal and are relied on daily by their users, and they are also a means of personal expression.”

This Sport Edition comes with all the great features of the SPARK 9 Pro, including a 32MP front camera, MediaTek Helio G85 chipset and the 6.6″ 1080P Full HD large screen, bringing extraordinary fun and pleasure for passionate young users and allowing them to best express their own intrinsic and extrinsic identity.

Reproduce the Distinct Design of BMW Designworks for the Passionate 

The application of color and pattern is always the first language for Gen Z to show their own style. Taking its cue from an icy crystal talisman, the blue and white color scheme of the SPARK 9 Pro Sport Edition reminds people of the power and drama of the superhero.

The bold and bright blue expresses the elements of metaverse and also presents futurism, while the purity and primitiveness of white appeals to young consumers who wish to express their refinement and preference for high standards.

The SPARK 9 Pro Sport Edition’s unparalleled triangular texture also elevates the phone from a regular high-powered handset to the mobile phone counterpart of a frontier luxury sedan.

The use of triangles, which traditionally symbolize stability and power, allows the Sport Edition to convey the sense of identity and confidence that comes with owning a premium car.

At the same time, the dynamic triangular design also brings the phone to life and expresses a feeling of speed, which reveals the internal capabilities and diverse functionality of the phone.

Young consumers looking for a touch of lush will also be drawn to the phone’s intricate crystal diamond-cut elements.

This finishing touch creates a subtle sense of luxury that discreetly expresses the younger generations’ desire for opulence, rather than the overt expressions of splendour that are more ubiquitous in traditional luxury handsets.

Furthermore, this feature conveys a sense of time-tested refinement to young consumers looking to differentiate themselves from the convention.

The 1080-pixel full HD dot notch screen also provides a more satisfying visual feel for users. This wider screen and its higher resolution create an optimal experience for gaming and entertainment fans, instantly propelling them into an exciting gaming session or movie.

Capture Ultra-Clear Images and Style for Sheer Selfie Pleasure 

In addition to the iconic design, the high-performance images address the need of the younger generation to freely express their uniqueness and strong individuality.

Powered with the extraordinary 32MP ultra-clear front Camera, high-resolution mode and a four-in-one sensor chip, it allows young consumers to capture their best expressions in ultra-clear and exceptionally textured selfies even when zooming in, or under poor light conditions.

The selfie experience is also upgraded by AI scene light recognition, multi-frame fusion optimization technology, a touch-up restoration feature and a built-in smart beauty mode.

The phone’s 50-megapixel back camera also excels at capturing high-quality photos. AI features also apply to the back camera, ensuring that all shots exceed user satisfaction.

Night shooters will also delight at the model’s all-around fill-light, which provides uniform, three-dimensional fill light for the best portrait and close-up shots, and a super backlight HDR mode that can capture high resolution videos in challenging light environments. With TECNO SPARK 9 Pro Sport Edition, the beauty of users and their world can shine through the darkness.

Deliver Strong and Powerful Performance for Fast User Experience 

The SPARK 9 Pro Sport Edition came with the high-performance MediaTek Helio G85 Chip Engine, which provided seamless gaming on both mobile and console, and delivered the same high-quality entertainment experiences, even for the most demanding mobile games, promising a smooth and match able user experience that parallels the speed and stability of a sports car.

A generous 5000 mAh battery and quick-charge 18W flash charger keeps the handset going strong for extended and heavy usage.

The Sport Edition also came equipped with the Android 12 HiOS8.6, offering a well-recognized suite of powerful features that optimize daily usage experience.

An ultra-large 128GB + 4GB memory allows users to store a wide collection of their favourite movies and photos, while the unique memory optimization feature also brings speedy and instantaneous satisfaction to young consumers who demand fast experiences.

Super Boost 2.0 clears all phone clutter with one touch, keeping users’ collection of memories free from junk, and optimizing phone memory for maximum storage space.

Pricing & Availability  

The TECNO SPARK 9 Pro Sport Edition will retail at Kes.21,500. Visit any TECNO-branded shop to get to experience the new device. Order online through JUMIA & KILIMALL.

The post Tecno Spark 9 Pro Designed by BMW Launched in Kenya appeared first on Biz Post Daily.

The Group is the only new entrant among the top ten leading banking brands and has entered the arena with an impressive Brand Strength Index (BSI) of 90.8 compared to the strongest banking brand that scored a BSI index of 94.

It tied with the top four banking brands with a similar brand ranking score of AAA+, the highest rating that a brand can attain. Brand Strength Index (BSI) is calculated by assessing a brand’s marketing investment, Stakeholder Equity and Business Performance. Based on the BSI, a brand is assigned a corresponding Brand Rating of up to AAA+, similar to a credit rating.

According to the Brand Finance Banking 500 2022 Annual Report that was released this week, Equity Group is among the few banks from smaller and emerging markets to join a total of 30 new entrants into the top 500 banking brands.

While Equity was ranked position 338 overall among the top 500 banking brands, the report shows that it is not only a new entrant but also the leading bank in Sub-Saharan Africa outside of South Africa, in the league.

The report quotes David Haigh, the Chairman and CEO of Brand Finance, “As banks continue to battle the fallout from the COVID-19 pandemic, the importance of a solid brand is more significant than ever.

Banking products are becoming commoditised, and banks will need to continue differentiating themselves from other competitors in the market through the use of their brand, particularly in the face of an emerging threat from challenger brands and decentralised finance in the future.”

Speaking about the achievement, Dr. James Mwangi, Equity Group Managing Director and CEO said, “The ranking of Equity as the 5^th strongest banking brand in the world is a strong validation of our twin-engine business model that has positioned Equity as a social banking brand, driven by our vision of championing the social-economic prosperity of the people of Africa.”

Dr Mwangi noted that against a background of the COVID-19 pandemic and its consequent disruption of global economic activities with the resultant social impacts, Equity Group Holdings had demonstrated resilience in the execution of an offensive and defensive strategy, a versatile business model, leadership agility, and innovation and diversification all aimed at supporting customers and the community to survive, recover and thrive post the pandemic.

“It is a moment to celebrate Africa’s rise and showcase Africa’s capacity to develop its own local and regional manufacturing and supply chains to replace the broken global supply chains as a result of the COVID-19. The commitment to the digitisation of our services continues to drive the Group’s growth in both customer satisfaction and as the leader in Kenya’s global financial sector. The Bank’s investment in digital banking has resulted in the digital bank handling 97% of all transactions with mobile channels processing 90% of digital transactions. This approach has given our customers the freedom, choice and control to access banking services anytime anywhere and has taken convenience and customer experience to a different level,” said Dr Mwangi.

He further added, “As a result, we have seen mobile, internet and e-commerce becoming the preferred channels of choice for payment processing and lifestyle fulfilment with 74% of customers opting for cashless transactions.”

Dr Mwangi further noted that “We have proven that a shared value business model is both purposeful and profitable. Doing well can go hand in hand with doing good. Our corporate social arm, the Equity Group Foundation has scaled its operations to reach a spend of USD $513 million in social investment programs, reaching 37,000 secondary school Wings to Fly scholarships; 17,000 University scholarships under the Equity Leadership Program; 3,000 TVET scholarships and nearly 700 Global university scholarships; while 54 Equity Afia clinics are now operational with 572,707 unique patients visits. To support global initiatives which combat climate change, Equity has planted 7.1 million trees and financed and distributed 303,000 clean energy products.”

Equity Group was the most valuable bank in the Nairobi Securities Exchange with a market capitalisation of Kshs 199.9Billion as of 31^st December incorporating a brand premium driven by superior customer experience, innovation and a technology-enabled business model which drove earnings and potential long-term benefits.

The Group is currently rolling out an audacious post-COVID-19 Recovery and Resilience Program across East and Central Africa which entails supporting 5 million SMEs with loans of up to Kshs.500 billion to accelerate growth in a post-pandemic economy. of the program aims to create 25 million direct jobs and another 25 million indirect jobs.

The initiative is in partnership with governments of the 6 countries of its operations and will centre on the promotion of cross border trade under the East African Community and African Continental Free Trade Area protocols.

The program has won the support of the United Nations (UN) under the Sustainable Development Goals initiative, of a variety of Development Finance Institutions (DFIs), the Mastercard Foundation under our Young Africa Works partnership and with other Private Sector business actors. The Group partnered with governments of Kenya and DRC to organize a 15-day Kenya-DRC Trade mission in November-December last year coming on the back of hosting a South African Business Trade Mission and has invested Kshs 300 million to facilitate the various trade missions.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The world’s top 500 most valuable and strongest banking brands are included in the annual Brand Finance Banking 500 ranking.

Across the banking sector, the key drivers of a strong brand are strong stakeholder perceptions of its range of products and services, the quality of its digital platforms, strong customer service and overall accessibility to customers.

Brand Finance is the world’s leading independent brand valuation and strategy consultancy with its headquartered in London and has a presence in more than 20 countries.

Equity Group ranked in the position of 39 globally on return on assets, position 71 on return on capital, and position 149 on soundness (Capital Assets to Assets ratio), in the Top 1,000 World Banks 2021 report by The Banker magazine, further consolidating its position among global banking giants.

Kenya continues to boost its international financial centre pedigree with two banking brands in the top 500 Global Banking Brands while Egypt and Morocco have three each, Nigeria has five and South Africa has seven.

The post Equity Group Ranked the 5th Strongest Banking Brand in the World appeared first on Biz Post Daily.

Dove US (Unilever) has partnered with global marketing communications agency Ogilvy and WPP to raise awareness on hair discrimination & make it illegal through the passing of The Crown Act.

The post Why Dove’s Campaign About Hair Discrimination is Personal for Me appeared first on Biz Post Daily.

The Take Over series is run by 23 award-winning celebrity stylists who specialize in various forms of beauty therapy. The services offered on the day range from skincare, weaving, deadlock maintenance, shaving, manicure, pedicure, massage and so much more (scroll to the bottom for a complete list of participating stylists).

Liz has been operating the beauty parlor since 2015 and is excited about treating her clients to this exclusive deal that is just on it’s fifth episode across the country. The team of 23 stylists who are the very best of what Kenya has have been going around the country providing exceptional celebrity beauty experience to clients. The last event was in Mombasa at a salon owned by socialite Vera Sidika.

Dazzli is open seven days a week with the busiest days being from Thursday to Sunday. Liz advises that Tuesdays are the best for clients who like to get their hair done on less crowded days. The services offered on a daily basis include massage, all kinds of hairdressing, facials, manicure and pedicure among others.

Participating Stylists
Saul’s magic – the hairdresser
Muhia Hair
Qyangaria Naturals
Steve Gathuma (Hair Champ)
Lililes Beauty
Mireri’s Makeover
Farouk Hair Guru
Cralocks Hair Saloon
Jane Alice – Weavoligist and Stylist
Makasi Hair and Beauty
Jayne Stylist
Goretty Stylist
Hair Whisp – the hair stylist
Dgohnie hair arts
3 Stylists
Hair by Paul
Angie Chonge
Dreadlocks Therapist
Jess The Hairdresser
Learry
Kj Saloon and Barbershop
Madada Care
Ahterah Hair Technician

0728205028 to book an appointment

Whether you are booking for this experience or just want to try out Dazzli some other time, I think it will be worth your money. If you do get the celebrity experience on Monday, kindly come back and leave a comment with your feelings about how that went.

The post Celebrity stylists to take over Kisumu’s Dazzli Salon at Mega City on Monday appeared first on Biz Post Daily.

Uhuru Market becomes the first market in the region to adopt a digital approach to enable micro, small and medium-sized fashion and apparel producers and retailers to expand their market reach beyond walk-in clientele. This approach is guided by HEVA’s Action Research Project as a key initiative to position Uhuru Market as a Center of Excellence. This project was aimed at addressing the constraints of the garment and textile value chains within the market ecosystem, formalize their trade with a view to promoting the ideals of “Buy Kenya, Build Kenya”, as quality and desirable clothes are manufactured here in Kenya.

Through the e-commerce site https://uhurumarket.co.ke, co-developed with Vivo Activewear Ltd, shoppers can conveniently search and shop for a wide range of products from select stores in the open-air market. As part of structuring, the team has also set up a physical customer care centre, and trained customer service representatives on how to address customer inquiries through a dedicated hotline number; +254 740 821 990, or via email to [email protected].

To ensure streamlined delivery, a network of riders and other delivery partners have been identified to fulfill customer orders within 24 – 48 hours after order placement, at an affordable fee within Nairobi and across the country strengthened by a delivery policy.

“Transformations in the landscape of trade and technology have fundamentally altered the way Kenyans purchase and consume goods and services, especially with the critical migration onto the online space catalysed by the COVID-19 pandemic. E-commerce has also proven essential due to convenience and easier adherence to social distancing rules,” said HEVA Fund Managing Partner, George Gachara.

Uhuru Market traders continually face numerous challenges including limited and unsustainable market access, competition from other structured local private manufacturers, and operational challenges, as well as limited access to credit facilities through SME funds, credit guarantees, and LPO financing from banks.

“The market rehabilitation efforts will drive access to public services, as well as firm-level support to reduce inefficiencies, increase value addition and increase value chain integration and market access, as well as increase direct and institutional financing to this subsector and its practitioners.”

“Businesses looking to set themselves up for long-term success should increase digitization, improve supply chain resilience, and redesign their business strategy,” Mr Gachara added.

At the same time, to ensure quality and to drive sustainability of the program, HEVA has forged a partnership with the Technical University of Kenya for capacity building. Uhuru Market traders have been equipped with digital, business, and technical skills such as Garment Design and Construction, Bag Design, and the Basics of Quality Control as part of capacity building.

HEVA has also registered over 1,000 traders into the Kenya Fashion Council (KFCO) through a group membership subscription. This deal will see the market be able to contribute to critical conversations around the growth of the textiles and garment industry in the country. It will also allow traders to benefit from the business opportunities extended to the council by both the private and public sectors.

Improving the health, physical and economic welfare of the traders and their dependents is also key to streamlining the market’s operations. In partnership with the local government, HEVA provided convenient registration services for NHIF and NSSF to the traders, and the market leadership kept these contacts and networks, which will facilitate their direct engagement with these national bodies.

In a bid to increase the Uhuru Market SACCO’s capacity and enroll new members, HEVA has also contracted Realtime Technology to digitize Jormat SACCO from an analog system to a digital paperless system.

The market will continue to offer quality products through the online platform, such as men’s and women’s corporate uniforms, school uniforms, and kids and baby wear, among other accessories, as it aims to diversify its production. The traders will be supported in their role of supplying affordable clothing to Kenyans of all walks of life, and providing gainful, decent, and sustainable employment to the community to dri

The post HEVA Fund unveils Uhuru market’s e-commerce platform set to expand reach appeared first on Biz Post Daily.

The tournament is a new addition to the BLAZE Be Your Own Boss (BYOB) empowerment and mentorship platform and targets both casual and avid gamers across the country.

“People from all over the world are making a living out professional gaming, which is why we have introduced an e-sports Tournament, to affirm to the youth that you can commercialize whatever skills and talents you have. Our commitment is to support the youth in their journey to economic empowerment, however unconventional it may be,” said Michael Joseph, Safaricom CEO.

The e-sports tournament will consist of FIFA 19 and Tekken 7 knockouts running on Play Station 4 and will be broken down into 10 grassroots knockouts and 5 regional finals. At least 64 players will enter at each knockout round, which will happen the week of every BLAZE BYOB Summit.

The regional finals will happen at the regional creation camps where champions from the knockouts will battle it out for the regional title and prize money.

A total of KES 100,000 is up for grabs in each region with winners taking home KES 50,000 second position KES 30,000 and third position KES 20,000.

In addition to the tournament, the gaming session will have gaming mentors such as Brian Diang’a alias Beast, who will speak on their journey to becoming professional gamers and share knowledge and opportunities in the gaming world. They will also advice aspiring gamers on what they need to do to be part of the eSports movement.

“Sports is one of the major events that define Kenyan culture. With the introduction of the BLAZE e-sports tournament, we want to provide a platform for our youth hone their talents talent and possibly earn a living from it,” said Mr. Joseph.

The partnership between BLAZE and Pro Series Gaming will see PSG manage the running of the tournament, while Standard Group comes on board as the tournament’s official media partner.

BLAZE is a sub-brand of Safaricom and was created to give youth aged 26 years and below products, services, and benefits tailored specifically to meet their everyday needs. A first of its kind platform in Kenya, East, and Central Africa, BLAZE was founded on what Kenyan youth say is most important to them: freedom, empowerment and the journey to self-discovery, ultimately leading to success.

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The next Mr and Miss World Kenya will submit their applications on the Miss World Kenya website from any location across the country to be shortlisted for the prestigious title. Applicants have until October 15th to submit their entries.

Speaking during a glamorous cocktail themed ‘Beauty with a Purpose’ to officially launch the revamped website, mCHEZA Chief Executive Officer Peter Karimi termed the sponsorship as a bold step in expanding the scope of engagement for the brand to a wider digital engagement and gaming experience. He added that the sponsorship also aligned with the organization’s move to support and nurture young talent.

“The mCHEZA online platform is creating a positive buzz, as an all-inclusive site that offers an exceptional gaming experience. We are expanding our scope offering select political outrights to engage with customers who have a keen interest in the ongoing presidential contest in the United States. The engagement with Mr and Miss World Kenya is an invite to our customers to experience the fun in the search for the next Mr and Miss World Kenya 2017. It is a new way to engage with our customers in the digital space, as we expand the scope of the mCHEZA brand with some new services that will be on the market soon,” noted Peter.

“Nurturing talent is a key pillar to our business, and today we are giving the youth who qualify to be Mr and Miss World Kenya the chance to showcase their talent and represent this beautiful nation, in addition the Beauty with a Purpose theme adds incredible value to individual participants and society at large and this is key for mCHEZA,” he added.

While thanking the sponsors and partners, Miss World Kenya Franchise Director and Ashley’s Kenya Chief Executive Officer Terry Mungai highlighted that the move to going digital would set the pace for the rest of the world to emulate, and called for more youth to participate in the competition.

“The Mr and Miss World Kenya title is an ambassadorial position, in which we enable our youth to represent this great nation in the beauty contests. We are proud to have Mr Africa hailing from Kenya, and we would like to set the trend for the rest of the world in taking our search to the digital space,” said Terry.

She added, “Through the Miss World Kenya franchise, we encourage the youth to use their beauty to change the community. Kenya is one of the most favoured nations to have won in the Beauty with a Purpose category and thus also breaking the record by winning twice in a short succession of time, which has as a result, attracted the Miss World investments to Kenya.”

Principal Secretary for Gender Affairs at the Ministry of Public Service, Youth & Gender Affairs Zeinab Hussein, who was among the chief guests commended the franchise for mentoring and molding responsible youth in the society, and urged for their support in creating awareness on Female Genital Mutilation.

“There are many areas that the Miss World Kenya franchise can consider working with us in advancing our national priorities on gender equality and the empowerment of women such as Ending Gender based violence, as well championing the HeforShe campaign in Kenya. I’m confident that our partnership will contribute to the achievement of our shared goal of making Kenya a better place for each and every person,” she said.

These sentiments were echoed by United Nations Resident Coordinator Siddharth Chatterjee. who noted that the UN team will be training Mr and Miss World Kenya on global issues in a bid to empower them to shape critical agendas in the rest of the world.

“When we compare the mean age of various countries in the world, Kenya has some of the youngest generation,at an average of 19 years. This is great potential we have seen, and as the UN we will train Mr and Miss World Kenya on how to address global issues such as the end of FGM,” he said.

On her part, MIMI Holdings Limited Director Julie Gichuru also announced the opportunity for KENYA couture designs to be exclusively featured at this years Miss World global charity ball. Local designers who expressed interest are already putting together the couture dresses to be strutted during the Miss World competition on 20th December in Washington DC.

So far 15 designers have been shortlisted including Arnold Mureithi, Elsie Gachacha, Melodi Mazola and Iscah Tuzo. This effort is being supported by MIMI fashion store and Ashleys Kenya.

“It is a great honour for KENYA to have been invited to dress the Miss World contestants, which creates an opportunity for us to develop a vibrant and sustainable fashion industry whilst also building Brand Kenya,” noted Julie.

The search for the next year’s Mr and Miss World Kenya is part of the country’s bid to host the Miss World competition in the near future. This will in turn attract international participation and inject billions into Kenya’s economy through the enhanced tourist numbers driven by the event.

The post The search for Mr. & Miss World Kenya 2017 goes digital appeared first on Biz Post Daily.

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The action though was not only on the runway, there was so much happening off the runway too.

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