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In a bold move to democratize Artificial Intelligence (AI) technology, OPPO has announced its commitment to making AI phones accessible to everyone. The company is set to bring generative AI features to an estimated 50 million users by the end of 2024.
A Pledge to Democratize AI Phones
OPPO believes that smartphones, with their extensive global reach, advanced connectivity, and multimodal capabilities, are the most important personal AI devices. The company is driven by the conviction that AI should not be exclusive to flagship phones and selected users. Instead, it should be accessible to a broader user base around the world.
Billy Zhang, President of Overseas MKT, Sales and Service at OPPO, stated, “With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone. For the first time in the industry, OPPO is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.”
The Potential of the AI Phone Market
According to IDC’s latest research report, “Time to Democratise the Impact of AI Tech,” the AI phone market holds significant potential. IDC predicts that shipments for AI phones in the sub-US$1000 segment will grow by 250% in 2024, reaching 35 million units. Generative AI is increasingly becoming a part of everyday life via phones, enhancing experiences across entertainment, mobile officing, and more.
Driving AI Phone Accessibility through Innovation and Collaboration
Over the past decade, OPPO has filed over 5,000 patents related to AI inventions, approximately 70% of which are specifically related to AI imaging. Since 2020, OPPO has pioneered the development of its own Large Language Models (LLMs) and has been active in large vision models and multimodal technology.
OPPO is also collaborating with industry leaders like Google, MediaTek, and Microsoft to deliver enhanced AI phone experiences based on an on-device and cloud Hybrid AI Architecture.
Empowering Users with Revolutionary AI Phone Experiences
OPPO has integrated many innovative features into its AI phones to boost productivity and spark creativity. With the combination of LLMs and technologies such as fast transcription, users can process more information and enjoy real-time translation. Cross-device collaboration between desktop AI and phones has led to further improvements in productivity.
On the creative side, photo editing and personalized creation have been revolutionized through multimodal generation and motion generation technologies. For instance, the OPPO AI Eraser feature helps users seamlessly remove unwanted objects and quickly generate missing content.
Looking Forward
The transition from smartphones to AI phones will be a long-term evolution that continuously transforms the mobile experience. Nicole Zhang, General Manager of AI Product at OPPO, stated, “We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided in a more flexible way. This will result in a full-stack transformation and ecosystem restructuring of AI phones.”
With its determination to make AI Phones accessible to everyone, OPPO will continue to develop the optimal AI phone experiences through its own innovation and collaboration as it welcomes the arrival of the new AI phone era.
