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In the fast-paced realm of technology, where innovation is the name of the game, OPPO has once again proven its prowess by securing the top spot in China’s smartphone market and a solid fourth place globally in the first half of 2023.
This monumental achievement comes hot on the heels of the resounding success of their Find N2 Flip series, propelling them to the forefront of the industry.
A Spectacular Rise to the Top
As the curtains drew on the first half of 2023, OPPO emerged as an industry leader. Their Find N2 series and Find X6 series flagship smartphones showcased exceptional performance, propelling them to the pinnacle of the Chinese smartphone market and a remarkable fourth place globally.
The numbers speak for themselves: OPPO commanded an impressive 10% share of the global smartphone market, boasting an astounding 51.9 million shipments during this period.
Their stronghold over the Chinese smartphone market was even more remarkable, with an 18% market share – an undeniable testament to their domination on their home turf.
A Glimpse into the Future: The Rise of Foldable Smartphones
Beneath the surface of these remarkable accomplishments lies a key driver of OPPO’s meteoric rise – the realm of foldable smartphones. This year, foldable smartphones have witnessed an exhilarating surge in growth, brimming with untapped potential.
According to Counterpoint Research, the global shipments of foldable smartphones are projected to soar with a staggering compound annual growth rate of 114% from 2019 to 2025, culminating in a four-fold increase between 2022 and 2025, reaching an impressive 55 million units.
In this landscape of innovation, Chinese OEMs have stood at the forefront, and OPPO is at the helm of this transformation.
Their contribution to the foldable market has been monumental, fueling China’s ascendancy as the global leader with an impressive 26% share of the market in 2022.
The OPPO Edge: Mastering the Foldable Frontier
A closer look at the data from Canalys reveals OPPO’s unwavering dominance in the foldable market. With a commanding 31% share of the foldable market in China during Q1 2023, they have firmly established themselves as the leader in this rapidly growing segment.
At the heart of this success lies the OPPO Find N2 Flip, a true game-changer that has outshone its competitors. Impressively, the Find N2 Flip constituted a remarkable 15% of foldable smartphone sales in China from January to May 2023, according to Counterpoint.
Crafted to seamlessly blend practicality and enjoyment, the Find N2 Flip introduces a larger cover screen with minimal creasing, a robust battery, and an intuitive UI design – a recipe for daily delight.
The accolades don’t stop there. OPPO’s innovative prowess has propelled them to outperform the global foldable market, with their market share soaring from 5% in Q1 2022 to an impressive 13% in Q1 2023, as per Canalys data.
