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Kenya’s homegrown brands took center stage at the 14th annual Brand Africa 100 awards, showcasing the nation’s growing influence on the continent’s brand landscape.
The prestigious event saw several Kenyan brands, including Safaricom, Equity Bank, and Tusker, celebrated for their exceptional brand equity and positive contributions.
Equity Bank emerged as a true champion in the financial sector, claiming the title of most admired financial brand in Kenya and across Africa. This impressive feat, surpassing strong contenders like Standard Bank, Absa, and FNB, highlights Equity’s dedication to driving financial inclusion and socioeconomic progress across the continent. Furthermore, Equity’s commitment to sustainability earned it recognition among the most admired brands doing good for society, environment, and people.
Commenting on the recognition, Equity Group MD and CEO, Dr. James Mwangi, said, “Equity Bank’s consistent recognition as a leading brand in Kenya and beyond is a testament to its unwavering commitment to its customers and communities. This recognition motivates us to further our mission of transforming lives through driving financial inclusion and sustainable development across the African continent that delicately balances profits, people and planet.”
Equity was also ranked among the most admired brands doing good for society, environment and people.
Safaricom/Mpesa dominated the rankings, securing the title of most admired brand in Kenya overall. The telecommunications giant also clinched the top spot as the #1 Kenyan brand, #1 Telecommunications brand, and #1 brand Doing Good for Society, People and Environment.
Kenya’s beloved beer brand, Tusker, also earned its place among the top contenders, securing the title of #1 non-alcoholic brand in Kenya.
Other notable Kenyan winners included Citizen TV as the #1 media brand, Naivas as the #1 retail brand, and Ketepa Tea as the #1 consumer non-cyclical brand.
The Brand Africa report highlighted a significant sentiment: while 56% of Kenyans believe in the continent’s potential, only 26% of the most admired brands in Kenya are African.
This underscores the importance of celebrating and supporting homegrown brands like Safaricom, Equity Bank, and Tusker, who are not only shaping Kenya’s brand identity but also contributing significantly to its economic growth and global recognition.
