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The international premier cycling event will take place on Sunday, 29th September 2024, bringing together up to 2,500 elite cyclists from 21 countries, including Ethiopia, Eritrea, USA, France, and the East African Community. The competition promises an intense and adrenaline-fueled experience right in the heart of Nairobi City.
Purpose and Impact
The event aims to harness the freedom inherent in cycling to raise awareness about practical steps individuals and the broader community can take for a well-rounded life. Key discussions will focus on:
- Health and Financial Planning: Emphasizing the importance of prioritizing health and financial planning.
- Insurance: Demystifying insurance and its role in safeguarding wellness, managing risk, and growing wealth.
- Sustainability: Promoting sustainable practices to protect the environment.
Addressing Critical Issues
With climate change, pollution, health challenges, and financial instability dominating headlines worldwide, the need for sustainable practices, healthier lifestyles, and sound financial management has never been more critical.
A joint 2023 report by the World Health Organization and World Bank revealed that more than one billion people—about 14% of the global population—experienced large out-of-pocket payments for healthcare, pushing approximately 1.3 billion individuals into poverty, including 300 million already living in extreme poverty.
This reality affects individuals in Kenya and across the East African region. The Global Findex Report also reveals that only 41% of adults in East Africa are financially resilient, highlighting the importance of initiatives promoting financial literacy, health, wellness, and stability.
Jubilee Insurance’s Commitment
The third Jubilee Live Free Race coincides with Jubilee Insurance’s thematic campaign, “There’s Living and There’s Living Free,” which aims to enhance individuals’ understanding of investment and insurance solutions.
Jubilee Insurance’s sponsorship of the Grand Nairobi Bike Race aligns with the company’s strategic focus and commitment to empower individuals to unlock their desired future.
For the third consecutive year, Jubilee Insurance is proud to be the title sponsor, investing a total of KES 20 million into the event—KES 10 million in cash and an additional KES 10 million in advertising and promotion. Since the partnership began in 2022, Jubilee Insurance has contributed KES 60 million to this exhilarating event.
Statements from Key Figures
Caroline Ndungu, Group Head of Marketing and Corporate Communications at Jubilee Insurance, noted that the annual Jubilee Live Free Race aligns with the company’s strategic commitment to empower people to live life to the fullest.
“Our brand promise is centered on enabling people to live free, and this event naturally ties in with that vision. We are excited about the third edition, not only for the platform it provides for competition and fun but also for its role in fostering conversations that inspire behavioral change and drive meaningful societal impact. We look forward to raising the profile of this event with the ambition of transforming it into a Tour de Kenya, reflecting our commitment to its continued growth and impact,” said Caroline.
Juan Cazcarra, Group Chief Operating Officer at Jubilee Insurance, emphasized the broader goals of the event.
“As a company committed to making a difference, the Jubilee Live Free Race aligns with our broader goals of promoting health, sustainability, and financial wellness. We are confident that the 2024 edition will strengthen our partnerships with key stakeholders who share our vision, while also helping people lead healthier, more sustainable, and financially secure lives.”
Dr. Julius Kipngetich, Group Chief Executive Officer at Jubilee Insurance, highlighted the event’s significance.
“This event always creates an exciting time for cycling enthusiasts and families alike. We are proud to host the 2024 edition and leverage it to contribute to issues of both national and global significance. It’s an opportunity for us to engage with our community while addressing critical challenges through our shared commitment to health, sustainability, and positive change.”
Loise Wachira, Director at Grand Nairobi Bike Race, spoke about the event’s impact.
“The last two editions of the Jubilee Live Free Race have made a significant impact, and this year, we are excited to present an even more thrilling event. This year’s race will not only offer cyclists a chance to showcase their skills and be recognized for their achievements but also provide families with memorable opportunities to bond and participate in engaging activities. We look forward to further engaging our communities as we continue our efforts to make a positive contribution towards making the world a better place.”
John Cheboi, Chief Corporate Communications Officer at Kenya Urban Roads Authority (KURA), expressed continued support.
“It has been an enriching experience collaborating with Jubilee Insurance and the Grand Nairobi Bike Race over the past two years. We fully support what this race represents and the values it promotes, and we are committed to continuing our support to ensure its ongoing success.”
Race Categories
Building on last year’s success, the 2024 Jubilee Live Free Race will feature six thrilling categories:
- 60 km Main Race
- 12 km Family Fun Ride
- 48 km Black Mamba Ride
- 2 km Kiddies’ Race
- 48 km Para-Cycling Race
- 60 km Team Race (teams of 6 riders)
The race will kick off at Nyayo Stadium, weaving through Uhuru Highway and other designated routes. Detailed route map information will be provided to participants upon registration.
I will be there with my team from Gravel Riders Club (GRC), join us for an unforgettable experience that combines competition, fun, and meaningful conversations on health, sustainability, and financial wellness.
