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Today, HMD Global (Nokia’s parent company) pulls back the curtain on the future of mobile technology. Their vision? To create affordable, aesthetically pleasing, desirable, and repairable devices that don’t break the bank.
This means creating solutions to tackle tech challenges such as e-waste and digital fatigue, enhancing your life one device at a time.
In essence, the company that has been crafting Nokia phones since 2016 is set to introduce new HMD original devices, continue the Nokia legacy, and collaborate with exciting partners in a multi-brand vision.
Sanmeet Singh Kochhar, Vice President, AMEA region at HMD Global, elaborates on their mission, “Our goal in the AMEA – Asia Pacific, Middle East, and Africa – region is to innovate, sustain, and collaborate to transform mobile technology. We aim to create a future where technology is not only universally accessible and environmentally responsible but also embodies the principles of repairability and durability.”
Defying Market Trends with Transformation
Despite two consecutive years of market decline due to challenging economic conditions, HMD stands tall, thanks to its major transformation project.
The result? A significant improvement in operational profitability YoY in 20231. This success can be attributed to fresh, energetic leadership, strategic focus, agility, and cost-effectiveness.
Championing Repair-at-Home Devices
Addressing the critical issue of e-waste, HMD designs phones that are not just visually appealing but also eco-friendly and budget-friendly.
With award-winning repairable devices and long-lasting phones, HMD is pioneering the ‘FIY’ (Fix it Yourself) movement, making the repairability experience accessible to everyone.
Igniting Innovation for All
HMD is all about human innovation. This includes making typically expensive digital tools globally accessible and affordable.
This summer, they’re launching a smartphone that serves as a platform for innovation, aiming to make technology more accessible to communities worldwide.
To further this cause, they’re releasing the first version toolkit for developers and businesses, containing design files and software integration information.
This move embraces open innovation, enabling people and businesses to customize their phones to suit their needs.
Multi-Brand Vision: Expect the Unexpected
As Human Mobile Devices, HMD aims to redefine screen time, champion repairability, and establish meaningful partnerships as part of a multi-brand vision.
They will continue the Nokia legacy and even bring back an iconic phone this summer. But that’s not all – expect a lineup of exciting new brands coming your way this year.
Jean-Francois Baril, HMD Co-founder, chairman, and CEO shares, “In our seven-year journey, collaboration and support have allowed us to achieve so much.
And we plan to do much more as we introduce the world to the new HMD. We aim to be a catalyst for positive and profitable change by embracing a multi-brand strategy.”
Say Hello to Barbie!
In line with its core values, HMD is excited to announce a groundbreaking partnership with Mattel and Barbie. This collaboration emphasizes their joint commitment to disrupt the status quo, empower connections, and provide some respite from digital noise.
The Barbie Flip Phone is set to launch in summer 2024. With its blend of style, nostalgia, and a promise of digital detox, this retro feature phone is all set to flip the script on smartphone culture and become this summer’s hottest accessory.
