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Leading marketing and communications agency, Ogilvy Africa, is gearing up for greater success across Sub-Saharan Africa with two significant appointments to its leadership team.
Akua Owusu-Nartey Promoted to Chief Client Officer and Head of Connected Culture
In an exciting move, Ogilvy Africa has promoted Akua Owusu-Nartey to the position of Chief Client Officer for Sub-Saharan Africa. With over 18 years of experience as a highly respected marketing practitioner and go-to strategist, Akua is well-equipped to drive best-in-class operational excellence for the agency’s top clients in the continent. Her ability to connect clients with their target audiences has made her an invaluable asset to the network’s Africa vision.
But that’s not all – Akua will also be taking on the role of Head of Connected Culture, a vital responsibility that involves working closely with the Leadership and People Teams to bring Ogilvy’s defined belief system and values to life within the agency. This focus on a “Connected Culture” aims to create a thriving work environment that fosters collaboration, growth, and success.
Vikas Mehta, CEO of Sub-Saharan Africa for Ogilvy, expressed his confidence in Akua’s capabilities, saying, “Akua’s experience, focus, and leadership over the past seven years leading our business in Ghana and West Africa will be instrumental in partnering optimally with our clients for their present and future success.”
Akua herself is eager to embark on this new journey, stating, “I couldn’t be more excited to work with the People team to bring to life the connected culture we all desire to see at Ogilvy. I look forward to working even more closely with clients to ensure they are always ahead of the curve and help them succeed in being future-ready.”
Akua’s new role as Chief Client Officer takes effect on 1st August, 2023, and she will continue to be based in Accra while collaborating with colleagues across Sub-Saharan Africa to drive the agency’s triumph within the region.
Cathy Gathu Joins as Managing Partner for Kenya
In another strategic move, Ogilvy Africa has appointed Cathy Gathu as Managing Partner for Advertising, Brand,
and Content in Kenya. Cathy brings with her more than 20 years of experience in brand strategy and integrated marketing communication, making her a highly accomplished professional in the field.
Her expertise spans various sectors, including healthcare and finance, and she has a proven track record of successfully leading and growing a creative agency. Cathy’s strategic vision and industry knowledge have enabled her to identify emerging trends and opportunities in the ever-evolving marketing landscape.
As Managing Partner, Cathy will play a pivotal role in implementing effective, integrated marketing strategies that span across advertising, social media, digital, and PR channels. Collaborating closely with clients and colleagues, she will craft united marketing solutions that align with business objectives and drive results.
Vikas Mehta expressed his excitement about Cathy’s appointment, saying, “At Ogilvy, we talk about Borderless Creativity as a way of expressing our ambition to offer truly integrated and more effective campaigning. I am delighted to welcome to the team a proven, home-grown expert at doing just that. Her wealth of experience will ensure our clients in Kenya, and the region, benefit from a thoroughbred offering from Ogilvy Africa.”
Cathy is thrilled about the opportunity to work with the world-class team at Ogilvy Africa and to craft integrated ways of working and campaigning. “Together we will continue to elevate their businesses, their work, and the work of the continent on the global stage,” she added.
Both appointments demonstrate Ogilvy Africa’s unwavering commitment to elevating marketing communications across the continent and delivering exceptional client experiences.
