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Calling all motoring enthusiasts! Get ready for the adrenaline-pumping action of the 2023 World Rally Championship (WRC) Safari Rally.
This exhilarating event will take place from June 22 to 25 in Nakuru County, Kenya, and is set to showcase the country’s commitment to sports development and youth empowerment.
KCB Bank Kenya, the leading financial institution, has proudly taken on the role of the Official Financial Partner, investing a whopping KShs. 150 million towards this unforgettable rally.
Talented local drivers will also receive backing, enhancing brand activations and customer engagements. These sponsorships are a testament to the growth of motorsport in the region, opening doors for aspiring talents to showcase their skills.
After a two-decade absence, the Safari Rally has triumphantly returned to the WRC calendar for the third consecutive year.
This exciting comeback highlights Kenya’s rich motorsport heritage and the bank’s unwavering support for the sport.
Kenya’s passion for motorsport has been supported by various stakeholders, contributing to the growth and development of the sport.
Their unwavering commitment has paved the way for young talents to shine and has elevated Kenya’s status as a prominent destination for motorsport enthusiasts.
Mr Paul Russo, the Chief Executive Officer of KCB Group, expressed his pride in being part of East Africa’s motorsport story.
He emphasized the bank’s commitment to supporting sports and celebrating the Safari Rally’s return to Kenya.
The CEO also highlighted the positive impact of their sponsorship, which has paved the way for the growth of motorsport in the region, opening doors for aspiring talents to showcase their skills.
In addition to the thrilling racing action, the Safari Rally organizers are also championing sustainability initiatives and environmental care.
By collaborating with partners, they aim to promote tree planting, recycling, waste management, and other sustainability practices.
These efforts demonstrate a commitment to preserving the environment and ensuring a greener future for motorsport.
The Safari Rally 2023 promises to be a thrilling and unforgettable event for motorsport enthusiasts worldwide. As Kenya continues to gain recognition as a global sporting arena, this rally highlights the country’s rich motorsport heritage and its commitment to nurturing young talents.
Brace yourself for pulse-pounding action as the world’s best rally drivers tackle the challenging Kenyan terrain. Get ready to witness a spectacular display of skill, speed, and determination at the Safari Rally 2023.
The Safari Rally 2023 is set to captivate motorsport enthusiasts with its historic comeback and thrilling racing action.
Kenya’s commitment to sports development and youth empowerment is evident in the growth of motorsport in the region.
As the countdown to the rally begins, anticipation builds for an unforgettable experience that showcases Kenya’s passion for motorsport and its position on the global stage. Buckle up and prepare for a wild ride at the Safari Rally 2023!
