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On Saturday, April 8th, Kenya Breweries Limited (KBL) hosted The Greats’ Fest cultural trail in the coastal city of Mombasa, through its flagship brand Kenya Cane.
The event featured live performances by Kenyan musicians, including Kenya Cane brand ambassador Savara, performing artiste Coster Ojwang’, and Mombasa’s finest VJ Chris and MC Gates Mgenge at Sky Lounge, Bamburi.
The Greats’ Fest is a cultural extravaganza that has been previously held in Nakuru, Thika, and Kisumu. It offers consumers a cultural blend of great music and food paired with a legendary Kenyan spirit and featuring great local talent.
At the Mombasa event, revelers were treated to serenades by Coster Ojwang’ and electric mixes by VJ Chris before Savara took the stage and gave an exhilarating performance of hits from his solo album “Savage Level” and fan favorites from Sauti Sol.
The event was a resounding success, and Davis Changalwa, Kenya Cane Brand Manager, EABL, expressed his pride in bringing The Greats’ Fest experience to Mombasa once again. He also mentioned the rewarding experience of connecting with consumers through this event and other brand activities.
Kenya Cane ran an engagement encouraging their consumers to share their stories of what made them great and celebrated two individuals – Suleiman Mohamed, a carwash owner in Mtwapa, and Keziah Mulama, a salon owner in Bombolulu – with a one-on-one with Savara. As part of the brand’s Greats Toast Twice campaign, Savara released the official music video to his song “Reggae ya Kinyozi,” which is part of his debut solo album, “Savage Level.”
Speaking on the release of the video, Savara said, “Reggae ya Kinyozi is a recognition of every hardworking person and an appreciation of our personal journeys. It is a little reminiscent of my own. Thank you to Kenya Cane for coming through on the video. I hope you all enjoy it.”
Kennedy Mutula, Marketing Manager – Spirits, KBL, expressed pride in the partnership, saying, “Kenya Cane is proud to be associated with this project. It is a recognition of a true Kenyan icon and speaks to our brand’s aspirations of celebrating authentic moments in our culture.”
To mark the video release, Kenya Cane has launched a signature “Reggae ya Kinyozi” cocktail, which will be available at local outlets.
Overall, The Greats’ Fest in Mombasa was a great success and demonstrated Kenya Cane’s commitment to celebrating the rich cultural heritage of Kenya and supporting local talent.
