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Electronics manufacturer, LG Electronics (LG), has rolled out a new LED screen brand dubbed LG Miraclass to enhance movie enthusiasts’ viewing experience. The name ‘Miraclass’ – a combination of the words Miracle and Class – means incredible image quality that can enhance audiences’ sense of immersion.
Targeted at cinemas and theatres, the new brand which leverages LED Technology seeks to present moviegoers with fresh, premium services and immersive viewing experiences, by delivering realistic images with natural colours and deep blacks.
In his remarks, while announcing the launch, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company, Paik Ki-mun said “To accommodate rising demand and the diverse requirements of movie theatre companies, more lineups and models will be introduced in the future. In this case, LG is confident that LG Miraclass will satisfy the needs of operators and meet the expectations of moviegoers seeking memorable cinematic experiences”.
Built with advanced LED technology, LG Miraclass displays help bring movies to life, improving the theatre-going experience and offering new value to venue owners and operators. Currently, it consists of four product lineups offering different sizes (from 14 to 101 square meters) and screen resolutions (4K/2K) to choose from.
At five meters wide, models LDAA025-1 and LDAA012 are good options for small-capacity theatres, which have become increasingly popular with audiences in recent years. All Miraclass displays provide compatibility with Dolby’s Integrated Media Server, IMS3000, meaning theatre owners can deliver premium images and sound to elevate the customer experience.
Employing self-emissive LED pixels, each LG Miraclass model delivers 24-bit colour processing and outstanding contrast to give on-screen images depth and vibrancy. They also boast strong, consistent brightness with no corner dimming, and produce clear, distortion-free pictures. What’s more, LG Miraclass is capable of displaying 68.7 billion colour variations, enabling viewers to experience movies just as their creators intended them to be seen.
Besides, this new theatre solution provides easy management for movie theatre operators thanks to its intuitive software and facilitates greater space efficiency by eliminating the need for projection rooms. Additionally, the screen brightness of LG Miraclass can be adjusted across five stages, from 48 to 300 nits, offering suitability for various use scenarios: from playing 2D/3D movies to delivering content for company presentations or special ceremonies.
Despite the relative newness of LED movie screens, LG’s LED-based displays can already be found in several major theatre chains around the world.
