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Ogilvy Africa, the continent’s largest network agency, has announced the appointment of George Ojing’as Managing Partner. His new role will cut across the agency’s key mega-businesses ABC (Advertising, Branding and Content), Experience (including CRM and e-commerce), PR & Influence and Media (focussed on performance marketing).
George joins Ogilvy Africa from running his consultancy practice advising MSMEs and Development Partners on their marketing and communication needs. He has extensive marketing experience having held various positions and roles in Media Planning, Account Management, Business Development, Strategy and Management.
He has worked with leading global agency networks such as Ogilvy & Mather, McCann Worldwide, Redhouse/TBWA Advertising and local powerhouses such as Scanad Kenya & Oxygene Marketing.
“We are delighted to welcome George to the Ogilvy Africa family. He brings on board strong knowledge and insights on local, regional and Pan African markets having worked with multiple diverse sectors such as FMCG, Manufacturing, Telcos, Financial & Healthcare Services, and Public and Private entities,” said Vikas Mehta – CEO Ogilvy Africa, as he welcomed him to the company.
Commenting on his appointment, George said, “I am excited to be joining a company that has such a strong record of creativity. I am a firm and ardent believer that any individual in marketing and communications should fully live and embrace the spirit of creativity irrespective of the specific roles they hold. I hope that my people-first approach to leadership and passion for moulding the next generation of marketers will enable us to deliver exciting and impactful campaigns for our clients.”
This appointment is aligned to Ogilvy Africa’s unique operating model, One Ogilvy, which allows clients and brands to cut the complexity of agency structures and create a seamless omnichannel experience for their consumers, across touchpoints.
George holds a Bachelor of Arts degree in Design from the University of Nairobi and is an alumnus of Strathmore Business School. He plunged into the world of Advertising and Communications as a Graphic Designer over 20 years ago.
Ogilvy Africa is the largest network agency on the continent catering to 40 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever, and WWF amongst others.
Ogilvy Africa is also the region’s most awarded agency having won the highest number of regional and global awards including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards (Global and Africa), and WARC Effectiveness; to name a few.
