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WPP, the global parent network company to Kenya’s WPP-Scangroup, has been named in the 2022 Bloomberg Gender-Equality Index (GEI) for the fourth consecutive year.
The Index tracks the performance of public companies committed to advancing gender equality in the workplace, and WPP’s inclusion in the 2022 GEI is a recognition of its progress and achievements in policy development, representation and data transparency.
The global standard set by Bloomberg is measured across five pillars: female leadership & talent pipeline; equal pay & gender pay parity; inclusive culture; anti-sexual harassment policies; and pro-women brand.
This year, the GEI threshold was raised and includes a total of 418 best-practice companies from 45 countries and regions, covering a wide range of sectors and industries.
Reacting to the recognition, WPP CEO Mark Read said, “WPP is a people business and our client work directly benefits from having diversity in our teams; different perspectives and backgrounds fuel our creativity and help us connect with consumers. We’re proud of our recognition in the Bloomberg Gender-Equality Index which reflects our continued investment in our people and culture, and our progress in driving greater gender balance throughout the company.”
Bloomberg Foundation Chairman, Peter T. Grauer cited WPP and 417 other companies included in the 2022 GEI for their commitment to transparency and setting a new standard in gender-related data reporting.
“Even though the threshold for inclusion in the GEI has risen, the member list continues to grow. This is a testament that more companies are working to improve upon their gender-related metrics, fostering more opportunity for diverse talent to succeed in their organisations, ” he said.
In Kenya, WPP Scangroup owns nine companies dealing in brand communications, advertising, marketing and public relations. These include Scanad & JWT, Ogilvy Africa, Squad Digital and MediaCom among others.
