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East Africa Breweries Ltd (EABL) on Tuesday launched their new variant under Gilbey’s Gin Trademark called Gilbey’s Mixed Berries at Kisumu’s Acacia Premier Hotel.
The event was graced by the Innovations Brand Manager Victoria Mbugu. Also present were loyal consumers of the brand, and Western Region distributors.
It was dance and laughter during the launch of East Africa Breweries Ltd (EABL) new variant under Gilbey’s Gin Trademark called Gilbey’s Mixed Berries at a Kisumu hotel on Tuesday.
The event that was graced by the Gilbeys Brand Manager Victoria Mbugua was also attended by the brand’s customers alongside the Western region distributors.
Customers were offered a free taste of the new brand as cool music rented the airwaves.
“We appreciate the unwavering role distributors have and continue to play in providing our customers with brand experiences that lead to happiness and wellness. These are long-term investments for us,” said Mbugua.
Customers were offered a free taste of the new brand as cool music rented the airwaves.
Gilbeys Gin is one of EABL’s most consumed spirits and the launch of the mixed berries flavoured variant which mainly targets women drinkers and cocktails lovers is targetted at cementing the brand’s position in the market in the face of rising competition.
