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Safaricom has maintained it’s position at the top of Mobile Phone Services Providers subscriber base commanding 62.5% of the market at the end of June 2016 with 26.6 million subscribers.
This dominance has seen the telco record improved profits in the voice, data and money transfer segments.
In a half year financial report released today (Friday), Safricom grew messaging revenue by 8.1% to Kshs 8.6bn, representing 8.8% of it’s service revenue. This was attributed to an increase in the number of 30 day active SMS users, an increase in SMS bundle users and growth in Premium Rated SMS users.
M-PESA also recorded a growth in revenue posting a 33.7% increase to Kshs 25.9bn driven by 12.2% increase in 30 day active M-PESA customers to 17.6 million and a 38.4% growth in monthly usage per customer to 9.3 transactions per month.
The operator intends to maintain it’s position at the top by investing in network quality and expansion of their coverage to deliver excellent services to all their subscribers. This expansion has already cost the telco over Ksh. 18.6 billion in the last six months.
Safaricom CEO Bob Collymore attributed their impressive growth to their continued focus on giving their customers a superior experience.
We remain steadfast in delivering our corporate strategy, which is defined by three key pillars; putting our customers’ first, providing relevant products and enhancing our operational excellence. This has continued to grow our loyal customer base and yield excellent results across our key financial and commercial performance indicators. – Bob Collymore
The company posted a service revenue of Ksh. 98 billion in the six month period ending September 2016.
Service revenue grew by 15.4% to Kshs 98.0bn driven predominantly by growth in 30 day active users and increased usage of non–voice services mainly M-PESA and Mobile data. Non-voice service revenue accounted for 53.4% of service revenue, recording a growth of 31.7% to Kshs 52.3bn. Overall voice service revenue now stands at 46.6% of service revenue and remained resilient growing by 1.1% to Kshs 45.7bn. – Bob Collymore
